Best in Zhejiang! Jinhua only! Yongkang this work strength on the list

  In recent years, Yongkang City, in-depth implementation of the provincial party committee, Jinhua municipal party committee decision-making and deployment requirements, to further extend the "groundnut economy", the international cycle of "vine", fully tap the advantages of the development of the hardware industry, through the combination of on-line and off-line, the government and enterprises linkage sharing and synergy, to the government to build a cross-border supply chain platform, the "chain master" enterprise-led, industry associations bridging and docking, the hardware industry-related enterprises to participate extensively, through the entire industry chain synergistically promote the sharing of the way, to guide the city's foreign trade development from "speed up the increment" to "quality and quantity".

  Relying on the advantages of the hardware industry chain, focusing on the overseas marketing pulse of the hardware industry, Yongkang adheres to the "online + offline" omni-channel promotion, and drives the global distribution of many hardware characteristic industries, such as cups and jugs, power tools, recreational sports vehicles, etc. ...... Yongkang is also selected to Undertake the province's "groundnut economy" upgrading "one open project" pilot "build international marketing system construction innovation pilot" project. In the meantime, Yongkang seize the opportunity, accumulation of thin hair, innovation and breakthroughs to create a more resilient, more dynamic, more competitive "Yongkang-style groundnut economy", extending the international cycle of "hardware vine".

  Yongkang actively online docking Amazon, Google, Tiktok, Xiyin and other cross-border platforms, the introduction of cultivation of easy buds, pulse chain and other cross-integrated service platforms, to promote the traditional manufacturing industry, foreign trade enterprises to the transformation of cross-border e-commerce, to grow the scale of the e-commerce industry, to the cloud exhibition, cross-border e-commerce resource docking as a hand, only this year has been held cross-border e-commerce-related training sessions, talent matchmaking, investment promotion, cloud exhibition and other activities more than 40 occasions, the number of cross-border shops and enterprises to achieve rapid growth. This year alone, we have organized more than 40 events such as cross-border e-commerce training sessions, talent docking sessions, investment promotion meetings, cloud exhibitions, etc. The number of cross-border stores and the number of enterprises have achieved rapid growth. At present, Yongkang has more than 30,000 cross-border e-commerce stores, and the proportion of traditional foreign trade enterprises transforming into cross-border e-commerce reaches 67.5%.

  Offline, Yongkang this year in the province's counties and cities took the lead in launching the "Yongkang Hardware Brand Overseas" series of overseas self-organized exhibitions, build exhibition platform to help enterprises to develop overseas markets, so far has been held in the United States, Russia, Japan, Argentina and other countries outside of the self-organized exhibitions 7, 218 exhibitors, to obtain the intention of turnover of more than 2.5 billion yuan. The company has organized seven overseas self-organized exhibitions in the United States, Russia, Japan, Argentina and other countries. In-depth implementation of "1,000 groups of 10,000 enterprises to expand the market and increase the order action", to support enterprises to hold groups of overseas exhibitors, the early stage of the organization of overseas exhibitors 50 groups, more than 800 exhibitors, to reach a preliminary intention of orders of more than 12.5 billion yuan. In addition, Yongkang fully exploits the resource advantages of enterprises that have set up branches abroad to further open up the overseas marketing vein and realize common promotion and sharing. In the United States, Europe, "Belt and Road" along the countries and regions to build "Yongkang Hardware" overseas brand base, "Yongkang Hardware" regional public brand exhibition and marketing center, Yongkang Hardware Offline carriers such as living halls are built to further optimize the cross-border terminal supporting service system and warehousing and logistics support system of Yongkang Hardware Industry.

  In order to enhance brand awareness at home and abroad, Yongkang continues to expand the influence of "Yongkang Hardware" regional public brand, to create "Yongkang Hardware Overseas Brand Window" (www.ykhardwares.com), selected the city's top ten industries and one hundred leading brands. Brands are stationed in the platform. At present, the total global exposure of the platform exceeds 25 million times, reaching more than 200 countries. At the same time, Yongkang adheres to the principle of bringing exhibition with production and promoting production with exhibition, and sets up a special zone for displaying Yongkang hardware products in domestic and overseas exhibitions to publicize the supply chain of Yongkang hardware industry chain and further enhance the brand awareness of Yongkang hardware. Support enterprises to plough into the traditional markets of Europe, America and Japan, and expand the emerging markets of countries and regions along the "Belt and Road" such as ASEAN and Africa, so as to build a new pattern for the development of conference and exhibition industry.

  Relying on the characteristics of hardware industry, Yongkang takes the power tool industry as a breakthrough, and leads the traditional characteristic industries, such as kitchenware, power tools, leisure appliances and car industry, to penetrate into the international market by taking the point to bring the surface. Through the innovation of hardware industry chain, Yongkang takes the cross-border supply chain "chain master" enterprise Pulse Chain Group as the leading enterprise, and builds a three-dimensional industrial ecology of "chain master enterprise + brand enterprise + service enterprise + supply chain enterprise" to solve the pain points in the whole process of supply chain for the industry belt, member enterprises, dealers and service providers. It solves the pain points and innovation needs of the whole supply chain of industrial belts, member enterprises, distributors and service providers. Up to now, the platform has attracted 447 factories, 100 distributors and 125 brands, realizing sales of 1 billion yuan, a year-on-year growth of 60%, of which 700 million yuan of foreign trade exports, accounting for 70%.

  Thanks to a series of combinations of punches made by Yongkang, Yongkang Hardware international marketing network extends all the way around the world, industrial exports all the way back to good. Compared with the beginning of this year, the monthly export growth rate from the lowest -42.75% to +34.11%, the cumulative export growth rate of the province ranked a substantial increase of 21; exports of the national share of the ratio from 1.538 ‰ to 1.757 ‰, share of the change in the province ranked a substantial increase of 28.

  Next, Yongkang will be "let Yongkang hardware to the world, let the world hardware convergence Yongkang" as the goal, around the "online + offline" "inside + outside" "brand + logistics" and other practices, tamping the "global hardware international marketing network", extending the "groundnut economy" international cycle "hardware vine", to create a "groundnut economy Yongkang sample".